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Available Product Types

American Posters
Major U.S. Studios mostly use a "One-Sheet" size of 27x40. Most movies also have special versions release for various reasons including: Advance / Teasers, Anniversary, Award, Characters, Different Versions, etc.

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Foreign Posters
Almost every country has their own style of poster. Some of the more popular collectible foreign posters are British Quads, Australian Day Bills, French Subway Posters, and Belgium Posters.

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RePrint Posters
A reprint poster is a reproduction of the movie poster that was originally released in the theater. Reprints are primarily divided into 2 major categories: commercial size reprints and theater size reprints.

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Video Posters
Video posters are posters designed for the release of a movie on videocassette. These were usually hung in video stores.

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DVD Posters
The poster's design can be either similar to the theatrical released poster's design or have an entirely different image of its own. Somewhere on the poster it will say the word DVD on it.

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Lobby Cards
These were usually produced in set of 8 (although sets of 4, 10, 12 or 16 are also produced) and each card in the set would have different artwork or photographs featuring scenes from the film.

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Mini Lobby Cards
Mini Lobby Cards measure 8 x 10 and will usually have the same image as the 11 x 14 cards but with a different border

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Pressbooks
A press book is a flyer, pamphlet, booklet or book that contains certain information about a particular film. Most include background information about the film, the actors, the crew and other tidbits about the film's history.

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Press Kits
The term "press kit" is a generic term which has come to mean a specific group of materials distributed to movie theaters or film exchanges to help advertise and promote a film.

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Glossy Stills
Glossy stills are 8" x 10" photographs, normally black & white. They represent the film's stars and/or crew either from scenes in the movie or on the movie set during the production of the film.

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Banners
Banners come in a variety of sizes, but most often measure about 3' to 4' in width to 8' to 12' in length, either horizontally or vertically. They are usually printed on vinyl or canvas.

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Mylars
Box Office Movie Mylars are used in multi-plex theaters to direct patrons to the particular screen they will see their movie in. They are usually in backlit boxes in the box office or over the actual auditorium the movie is playing in.

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Programs
Most programs, however, consisted of 10 to 20 pages chocked full of color spreads, photographs, biographies, advertisements, stories about the stars, or information on the film's story line.

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Color Slides
Color slides are sent by the studios to theaters, normally through press kits for publicity and advertising purposes. They normally are in color as opposed to the b&w stills that are also sent and quite often have different scenes than the stills.

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Trailers
Trailers have been around for a very long time. It is the one to three minute preview of a coming movie. Initially they were shown after the major film was shown, hence the name 'trailer'.

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Misc
Other products studios use to try and promote films can include: Hats, Shirts, Buttons, Popcorn Tins, Window Clings, etc.             

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